Video is the platform of the future. Not only is it an effective way to attract potential new hires, but it helps engage them during the onboarding process.
Today’s technology makes shooting, editing, and producing high quality video much simpler -- and less expensive -- than in the past. Instead of monotonous content about the roles and responsibilities of a position or the company’s mission statement, you can create short, captivating videos that can be easily uploaded into your onboarding or orientation software.From Day One, new hires will feel welcome in the office after viewing videos of the workplace, their coworkers, and various HR related topics. Here are five ways to use videos during the onboarding process and help new employees relate and feel more comfortable from the minute they step through the door:
1. Introductions to executive employees
When Jerry arrives on his first day one of the scariest things he’ll face is the new bosses. These are the people he feels he needs to prove himself to. A rushed introduction, when the CEO is on the way to a meeting, won’t exactly make Jerry feel at ease.
However, if Jerry has already viewed a welcoming message from the executive team during the onboarding process, their faces will seem a lot more familiar in person.
In these welcome videos, executives should briefly explain their position, their history with the company (perhaps where they started at the company or how long they’ve been there) and give a few encouraging words. Be sure to feature each individual’s personality by letting them choose their words and the location where the video is shot. Short and to the point rules when it comes to video.
2. Virtual office tours
It might take Jerry a while to find the restroom closest to his desk, the cafeteria and conference rooms, but he’ll feel a lot less disoriented if he’s seen the actual office halls. Use a GoPro and record a quick tour featuring the most important parts of the office, to make new employees feel more at home.
Of course everyone needs a personal, detailed tour, but this quick preview will at least give them their bearings and helps familiarize them.
3. Videos of company events
It’s not always work, work, work. Show off the fun your company has with video montages of events like holiday parties, corporate retreats, or your office softball team. If you work closely with a particular charity, feature that as well.
This will not only give Jerry things to look forward to while working with the company, but also give him a glimpse into the culture he’ll soon be apart of.
4. Show off what the company has to offer
Of course your HR material will outline specific benefits your company has to offer, but it probably doesn’t talk about how comfortable the office chairs are. Ask your current employees to make signs that display their favorite things about working for the company and then record them holding the signs.
Whether it’s the company’s generous vacation policy or the annual family picnic, Jerry now has a good idea of everything that’s great about his new job. These types of videos reinforce the “people” side of the company.
5. Introductions to coworkers
On his first day, Jerry’s going to have a lot to remember. There’s a good chance he’s not going to remember if the employee he awkwardly met for 30 seconds by the copy machine was named Gina or Tina.
Instead of overwhelming a new hire with a sea of unfamiliar faces, record video introductions of coworkers that they can watch at their own pace. If your company is small, you can feature everyone, however, if you have hundreds of employees, direct new employees towards department members they will be working with closely.
Don’t forget to include Jerry’s introduction as well. Have him record his own video during the onboarding process so he can share a little bit about himself with his new colleagues.What other creative ways can you use videos to welcome new employees?