Why You Should Know Your Company’s Top 3 Priorities

Posted by Cathy Reilly

iStock-Jan 30.2018 buspeople rushing.jpg


“Most of us spend too much time on what is urgent and not enough time on what is important.” 
Stephen R. Covey

Where are you heading so fast?

We seem to have gotten derailed by the need for speed in business, so we created multi-tasking. But, in turn, we have sacrificed quality and focus.  We are beginning to realize that multi-tasking really isn’t all that productive. While this term sounds like we’re getting more done, we’re still only performing one thing at a time, but just in rapid succession.  Urgency has surpassed importance. But, do you know why your job makes sense and how it contributes to the bigger picture? What is all the racing for anyway?

Step back to leap forward

It may be time to put the brakes on and gain an understanding of your company’s top 3 priorities so that things make sense. It not only leads to perspective, it helps re-connect you to the main mission in a simple and clear way. This exercise will lead you to see how you support the key pillars of the company and why your work makes a difference. It will also lead you to new thoughts that expand your contributions when you have a better framework.

Being focused on the priorities, positions you to work closer with management. It teaches you to “think like an owner”, which helps you realize how your work efforts support the company and leads you to find new ways to contribute. It puts you on track to expand and grow vs. just staying inside your lane.

Quite often companies can be scattered in the matter of their priorities. As an HR professional or executive, this is where you can help steer the ship back on course by outlining clearly and simply, what the priorities are. It’s getting things back in synch.

Seek and stay current

The best way to start compiling your company priorities list is to look at your company’s marketing materials. What are they saying to the world about themselves? What’s on the website?  What is the company mission? What are the common messages or values you see repeated again and again?  From there, talk to your managers and/or any seasoned professionals you have access to. Ask them about their perspective on the company priorities to narrow down your list of the top 3.

Spread the word

Share this information with your employees, especially new hires and make sure they buy into them. This way, they know very clearly what is most important in your business and what you are all working toward. Help them form that connection. It’s engaging and inclusive; two very important aspects of a job to today’s workers. Periodically talk with employees about the priorities. Ask them what they are and see how they answer. Use this opportunity to redirect them if they are straying off course.

Note to file

Remember - Things change. Priorities can shift over time. What you learn today, may not hold permanently. Things like innovations in technology, the employment landscape, and consumer behavior all have an impact on businesses. Stay informed. Talk to management. Be adaptable. Remain current. And, set an example as a key supporter of what the company stands for.

When onboarding new hires, include the company’s top 3 priorities during orientation training. Make it clear right from the start what brings the most value to the company. Let’s connect to discuss ways onboardia can help.  Schedule a Demo today.


Topics: Management, Human Resources, Training, Corporate Culture

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